
Brand Consulting & Strategy
Traci Witherington is the founder of The Glamour Garage Group — a multi-award-winning salon brand known for innovation, premium hair extension systems and advanced training.
Alongside running four salons and The Glamour Garage Academy, Traci advises hair and beauty brands on product development, education frameworks, and salon strategy.
Consultancy Services
Education & Academy Build-Out
• Designing CPD-accredited courses
• Creating training manuals & diagrams
• Building onBrand Consulting & Strategy
• Product development (extensions, toppers, tools, lash products, brow systems)
• Manufacturing briefs & spec sheets
• Competitor analysis & market positioning
• Brand identity & messaging
line academy content
• Staff education & certification pathways
Salon Growth Consulting
• Service menu optimisation
• Pricing models
• Staff training
• Retail & upsell frameworks
• Client retention systems
Marketing & Social Media Strategy
• Brand storytelling
• Launch calendars
• Visual identity development
• Content systems
• Funnels & customer journeys
Why Brands Work With Me
• 10+ years building a multi-location salon brand
• 30,000+ clients served
• Creator of signature extension techniques
• Specialist in hair-loss toppers & custom systems
• Experienced consultant for pro hair brands
• Academy founder with multiple accredited courses
• Known for premium visual branding & marketing strategy
• Invited judge for major beauty competitions
"Recently I was approached by a major UK hair brand to develop a new professional extension range. My work included:
• Product innovation
• Density & Colour engineering
• Education content
• A 56-slide technical and marketing deck
• Salon strategy for launch
This project opened doors for expanded consulting, industry partnerships and academy-led education.”
Options:
• One-off project consulting
• Monthly retainer
• Product development packages
• Academy licensing
• Staff training packages
• Brand audits
Contact
I'm always looking for new and exciting opportunities. Let's connect.
07956935674
