Brand Consulting & Strategy
Traci Witherington is the founder of The Glamour Garage Group — a multi-award-winning salon brand celebrated for innovation, premium hair extension systems and industry-leading training.
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With four successful salons and The Glamour Garage Academy under her leadership, Traci also works as a consultant to hair and beauty brands across the UK. Her consultancy focuses on product development, education frameworks, and salon-growth strategy — supporting brands who want to elevate their standards and create meaningful, scalable results.
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Traci welcomes consultancy projects across all sectors of the industry, helping to raise the profile, quality and professionalism of hair and beauty through strategic, creative and evidence-based solutions.
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If you are looking for a consultant with deep expertise in:
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education and curriculum design
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accredited course creation
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hair loss solutions, systems and extensions innovation
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product development and market positioning
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employability skills for students
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or building structured programmes for organisations
— we can help.
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From designing bespoke CPD-accredited courses to developing brand-new product systems or creating employability pathways for learners, Traci delivers strategic, practical consultancy with proven results.
Consultancy Services
Education & Academy Build-Out
• Designing CPD-accredited courses
• Creating training manuals & diagrams
• Building onBrand Consulting & Strategy
• Product development (extensions, toppers, tools, lash products, brow systems)
• Manufacturing briefs & spec sheets
• Competitor analysis & market positioning
• Brand identity & messaging
line academy content
• Staff education & certification pathways
Salon Growth Consulting
• Service menu optimisation
• Pricing models
• Staff training
• Retail & upsell frameworks
• Client retention systems
Marketing & Social Media Strategy
• Brand storytelling
• Launch calendars
• Visual identity development
• Content systems
• Funnels & customer journeys
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Why Brands Work With Me
• 10+ years building a multi-location salon brand
• 30,000+ clients served
• Creator of signature extension techniques
• Specialist in hair-loss toppers & custom systems
• Experienced consultant for pro hair brands
• Academy founder with multiple accredited courses
• Known for premium visual branding & marketing strategy
• Invited judge for major beauty competitions
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Options:
• One-off project consulting and course creation (education sector)
• Monthly retainer
• Product development packages
• Academy licensing
• Staff training packages
• Brand audits
"Recently I was approached by a major UK hair brand to develop a new professional extension range.
My work included:​
• Product design and innovation
• Density & Colour engineering
• Education content
• Technial Manufacturer drawings
• Customer Service Journey and Concierge creation
• A 56-slide technical and marketing deck
• Salon strategy for launch
This project opened doors for expanded consulting, industry partnerships and academy-led education.”
WHAT PEOPLE SAY
PRODUCT DEVELOPMENT
“Working with Traci transformed our entire development process. She took a basic concept and turned it into a fully realised, commercially viable product with clear identity, professional credibility and salon-ready functionality. ”
EDUCATION
“Traci created a complete in house training programme for us, structured, compliant and genuinely engaging.
She understood our learners instantly and built a curriculum that exceeded every expectation.
The quality of her education design is outstanding.”
EMPLOYABILITY
“Traci built an employability framework that genuinely prepares students for real salon work.
Her guidance improved our learners’ confidence, professionalism and skillset in a way we’ve never seen before.
Her support has been invaluable to our organisation.”
Contact
I'm always looking for new and exciting opportunities. Let's connect.
07956935674